“We have set the bar higher than we need to, not just for our clients, but for ourselves.”
We are more than a team, we are a family.
Our mission is to enable and empower our clients to thrive and succeed by delivering on our promise of providing creative and engaging visuals, carefully crafted storytelling, and a personalised service. Simple.
Who makes the magic happen?
Our ever-growing family of wonderfully talented people.
Mike Jones
Founder
An avid sailor, a world-renowned photographer and the driving creative force behind Waterline.
Alexander Stringer
Business Director
A stickler for the details, Alex manages the creative output from our studio with an easy manner. A petrol head at heart, but a creative soul.
Steve Noyce
Photographer & Creative Services
Colloquially known as our all around creative superstar, Steve's abilities and knack for growing the knowledge to deliver a difficult execution are always in demand. A true wilderness spirit, Steve can be found in his exploration-van, seeking the next adventure with his family.
Chris Stevens
Head of Video
A salty sea dog, Chris has always been in love with the water, and he combines that with a wealth of video and TV industry experience to head the video team.
Sarah Miles
Finance & Administration
We would be lost without Sarah’s dedication to our finances. Her emails chasing for receipts often go ignored, but she knows we love her really.
Gracie Ray
CEO
The glue that holds it all together, Gracie’s background of managing high-pressure situations in live broadcast, means she’s as cool as cucumber in the office.
Charlotte Dannatt
Project Manager
Charlotte, or Lottie to most is famed for her plate spinning abilities, and is the project status oracle of any meeting. She loves spending time with her cockapoo puppy, Olive, and if you want to hear a bad joke, just ask...
Sarah Gange
Senior Designer
An explosion of creative awesomeness, Sarah leads the design studio. Never short of an idea or six, and known to party even harder than she works.
George Davies
Cameraman / Editor
Regularly found making the office jealous with his homemade lunches, George is a fantastic editor and is dedicated to the perfection of his craft.
Tom Chamberlain
Cameraman / Editor
A talented cameraman and editor, Tom is as home on the water as he is on dry land. When not shooting he enjoys live music and following the F1.
The dogs behind the team
We’re a dog friendly office, so you can be sure of a paw and a wag on every visit.
We are a close-knit family of creatives, with a passion that flows through our work.
Waterline was founded with a rebellious spirit and an ambitious objective: to deliver an exemplary creative service to our network of clients through exceptional imagery, storytelling, design and strategies. Creativity and a passion for excellence underpin our existence. We don’t want to be the biggest, but we do want to be the best.
Did you know?
Background check.
Creative Director and chief photographer Mike Jones, has firmly put his stamp on the marine industry, and is recognised as one of the world’s leaders in his field. With over 18 years hands-on experience to draw upon, Mike has successfully led Waterline to deliver countless campaigns and projects to our clients.
A talented bunch.
The Waterline team has grown quite organically, and everyone brings something special to the table. We have everything from first class degrees to international equestrian accolades. We have mighty marathon runners and skilful sailors, and if we had an office trophy cabinet it would be full to bursting!
Doing business right.
We like to think of our client relationships more as partnerships, as ultimately your success is our success. Our little black book of suppliers and our far-reaching network is testament to the years of doing things right. We aim to leave as light a footprint as we can on the planet and encourage our clients to do the same.
Home sweet home.
We are lucky to have our offices on the river Hamble, in a bustling marina shipyard. It keeps us tuned in to the marine industry, and is a wonderfully picturesque place to work. Do come and stop by if you are in the area, we would love chat about how we can help elevate your brand.
Next generation.
We believe in nurturing and harnessing the next generation of talent. Through our student placements we have been able to support the development and careers of a number of young creatives, and we were even awarded ‘Placement Provider of the Year’ by Portsmouth University in 2019.
Integrated ingenuity.
The beauty of our small team and big thinking really allows us to punch above our weight when supporting our clients. The broad spectrum of talent and skills across the company are applied to everything we do, and the knowledge base we can draw upon for any given project is impressive, unusual for an agency of our size.